Privacy Policy


Last Updated 12th October 2017

The free MyDilemma app for iOS and Android:

  • does not collect / share any personal information for commercial purposes
  • does not include In-App-Purchases, so there are no hidden costs
  • does not include links to unrelated websites
  • does include advertisements
  • does include Social Network Integration

The MyDilemma app ("MyDilemma") has been developed by Ltd (hereafter "MDL", "we" or "us").

Our Privacy Policy explains how information about you is collected, used and disclosed when you use our websites, mobile applications and other online products and services (collectively, the "Services") or when you otherwise interact with us.

MDL reserves the right to change or modify this Privacy Policy at any time, at our sole discretion. If we make changes or modifications to this Privacy Policy, we will provide you with notice of such changes via the MyDilemma app by updating the "Last Updated" date at the head of this document on the MyDilemma website, and as displayed within the MyDilemma app. Your continued use of MyDilemma following the posting of changes or modifications will confirm your acceptance of such changes or modifications. Therefore, you should frequently review this Privacy Policy to understand the policies that apply to your use of our Services. If you do not agree to an amended policy you must stop using the Services.

Collection of Information

We collect information you provide directly or indirectly when you create an account, or use our Services.

Using MyDilemma app

When you access or use the MyDilemma app, we automatically collect information about you, including:

Facebook: When you login to MyDilemma for the first time, we ask permission to receive the following information from your Facebook profile: id, name, first name, last name, gender, locale, age range, profile picture and cover photo. We currently use only your id/name, profile picture and cover photo. We optionally request your birthday (if available) and location, We do not at any time have access to your username or password for Facebook, nor do we post to Facebook without your explicit permission.

Usage Information: We collect information about your use of the app in order to ensure we can provide the best possible service. We also save your MyDilemma answers in a database in order to match your answers with other MyDilemma users.

Device Information: We may collect information about the computer or device you use to access our Services, including the hardware model, operating system and version, and mobile network provider information.

MyDilemma for iOS will ask for your consent to access your camera, image and video library and voice recorder, to help you add images, videos and audio to dilemmas.

Using this website

When you access or use this website, we automatically collect information about you, including:

Log Information: We log information about your use of our websites, including your browser type and language, access times, pages viewed, your IP address and the website you visited before navigating to our websites.

Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, and this may include sending cookies to you. Cookies are small data files that help us to improve our website, see which areas and features of our website are popular and count visits. We may also collect information using web beacons (also known as "tracking pixels"), and Analytics codes. For more information about cookies, and how to disable them, please see "Your options" below.

Use of information

We may use information about you for various purposes, including to:

Provide, monitor, maintain and improve our Services, including the design, development and promotion of new features and content;

Respond to your comments, questions and requests and provide customer service;

Send you technical notices, updates, security alerts and support and administrative messages;

Monitor and analyze trends, usage and activities in connection with our Services;

Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;

Detect, investigate and/or prevent fraudulent, unauthorized or illegal activity; and

Support market research and research and development projects for new Services, Apps and other products

We will at no time provide your information to third parties solely for the purposes of direct marketing/mailing.

MDL and MyDilemma are based in the United Kingdom (“UK”) and the information we collect is governed by the law in The United Kingdom.

By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the UK and other countries.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

With users and others who view your profile, which includes your username, and other information you publish as part of your Facebook profile (location, profile photo, cover photo and age), the number of dilemmas you have answered, and the number of dilemmas you have created;

With consultants and other service providers who need access to such information to carry out work on our behalf;

In response to legal process or a request for information if we believe disclosure is in accordance with any applicable law, rule, or regulation, or as otherwise required by any applicable law, rule or regulation;

In order to investigate or remedy potential violations of our user agreements or policies, or to protect the rights, property and safety of MDL;

In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Analytics Services Provided by Others
We may allow others to provide analytics services on our behalf. These entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand your online activity.

Account Information

You may update or correct information about yourself by editing your account settings within MyDilemma, or by modifying your Facebook profile.

If you want to delete your account, please contact us at
Note that we may retain certain information as required by law, for legitimate business purposes, or as part of our regular retention practices. We may also retain cached or archived copies of information about you for a certain period of time.

Your Options

Content: Certain features of MyDilemma request access to content that may be stored on your device, i.e. to send or upload images, video or audio. We access such content only when specifically requested by you, and at no other time. If you decide to revoke your consent and prevent us from accessing your images, video, audio files, you can do so by either changing the settings on your device (if this settings option is provided by your device operating system), or by following the standard uninstall process and removing MyDilemma from your device.

On iOS devices, you can grant or revoke your consent at any time and prevent us from continuing to access your images, videos, audio and locations by changing the settings on your device.

Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

Push Notifications/Alerts: MyDilemma may send push notifications or alerts to your device. You can deactivate these messages at any time by changing the notification settings on your device (iOS) or by changing your settings within our Services (Android).


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